Gioia Story

Empowering modern women.

Gioia brand is designed for women who value the uniqueness and naturalness of their clothing.

The brand was born out of a desire to create original, eye-catching and especially natural high-quality fabric clothes. Therefore, only natural fabrics are used to make the garments, creating delightful harmony between femininity and nature. Each garment is passionately handcrafted by Helina Laar using environmentally friendly working methods, while creating minimal waste. Great attention is paid to every detail to ensure Gioia garments a prolonged lifecycle.


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